4 Langkah Mudah Promosi Melalui Social Media

Seiring berkembangnya media digital dengan kemunculan social media bisa merubah cara kita dalam mengkomunikasikan suatu produk lho.

Mari kita belajar sedikit dengan mengambil contoh femona yang banyak terjadi dengan brand-brand besar. Biasanya kita hanya melihat brand besar berpromosi secara offline, tetapi beberapa tahun belakangan ini semenjak social media booming brand-brand ini mulai memanfaatkan area digital untuk mengkomunikasikan produknya kepada konsumen.

Social media acap kali digunakan oleh sebuah brand dalam melakukan aktivasi di area digital. Social media channel seperti Twitter, Facebook dan YouTube, dll digunakan sebagai tools aktivasi oleh brand dengan tujuan untuk lebih dekat dengan konsumennya dan tidak menutup kemungkinan untuk mendapatkan calon konsumen yang baru.

Cara diatas bisa kamu terapkan lho kalau kamu mau mencoba mempromosikan produk yang kamu punya secara online dengan memanfaatkan tools social media yang ada. Kuncinya adalah melakukan perencanaan yang matang dalam melakukan aktivasi di area digital.

Ini yang harus kamu lakukan:

  1. Sebelum mengeksekusi suatu promosi, hal utama adalah mengetahui apa yang menjadi tujuan utama geekgirls menggunakan digital tools. Sekedar mengenalkan? Membangun komunitas? Atau ingin menaikan penjualan. Tujuan yang berbeda membutuhkan pendekatan yang berbeda pula.
  2. Menentukan dan menetapkan Social Media Key Performance Indicators (KPI). Itu akan menentukan area fokus apa saja yang perlu kamu lakukan dan yang tidak perlu kamu dilakukan.
  3. Setelah kamu menentukan KPI, kemudian kamu harus mulai menyusun strategi komunikasinya untuk target market yang ingin disasar. Ini akan berdampak kepada pemanfaatkan tools social media mana yang paling efektif untuk digunakan guna mencapai KPI yang maksimal.
  4. Lalu kamu baru bisa mulai menuangkan strategi komunikasi tersebut dalam bentuk yang kreatif. Sehingga bisa menarik perhatian target market yang ingin kamu sasar.

Ingat! Kuncinya: tahu tujuannya, tentukan indikator keberhasilannya, susun strategi komunikasinya dan tuangkan dalam bentuk yang kreatif.

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